Creating the MAGNETIC BRAND
as a unique service
Integrating the internal and external brand image to generate a complete brand, which attracts all stakeholders, including employees, customers, partners, etc.
MAGNETIC BRAND is not:
A short-term project – it is a long-term commitment, which the organization should fully support
Sparkling advertising campaign – how to create an expensive and fruitless strategy for creating an employer brand? 13 steps to “success”
Static – today everything is fast moving, evolving, changing. And employer branding is not an exception
We developed a set of expertise in V+O Communication.
We amassed experience, real case studies, and best practices.
We created new tools and new skills trainings.
We understand PR as communication.
Holistically and strategically.
Because behind every step there is a strategy.
Behind each strategy stands a goal.
Behind each goal, there is a vision.
That’s how you know where you’re going and realize it when you get there.
V+O Communication has over 15 years of experience in PR and Media Relations on the Bulgarian market. We have clients from a variety of industries – from FMCG, IT&T, sourcing, pharmaceutical to non-for-profit. Our team has a good mix of experienced professionals and fresh minds who work on multiple projects every day to shorten the distance between organizations and the public.
Communication also lies at the heart of Public Affairs.
There’s a theory that all people are six social connections away from each other.
We can translate your messages your stakeholders’ language.
No, we’re not some extraordinary polyglots.
But we know the right people who are native to the language of your stakeholders.
V+O Communication has sound knowledge and 15 years of experience in maintaining efficient and professional relations with all national and local authorities.
Employer branding goes way beyond just talking.
Employer branding is about standing out.
But this could run in two directions.
Either you end up as a game changer, or as a try-hard.
As fine as the line between them is, we know where to draw it.
We took a serious look into ‘employer branding’ in 2014 when one of our clients came asking for it. We didn’t know much at the time, but it’s been quite a journey ever since. We help out our clients look and feel their best inside and out through various sorts tools and tactics both from the communication and marketing realms, but also with a healthy dose of HR practices, psychology and a bit of behavioral economics. The magic happens when you get the mix right and we already have proven recipes at hand.
The key is in Communication. Digital is just a platform.
We know how to handle digital, but this is not the tough part.
The challenge is to find the right audience, channel, and approach.
This is where we stand out.
This is where we make a difference.
No matter digital or physical, it’s always been what’s beyond.
Our Digital Communication division is the youngest, but surely the bravest. Our team consists of both experienced professionals and specialists with fresh minds. We do all sorts of digital wizardry for companies with different backgrounds, from SEO and AdWords to social media and content marketing.
Training and Keynotes
We care on a deeper level.
We don’t just execute for you, we mentor.
Our end goal is to pass on our knowledge, not to keep it for ourselves.
We want to grow and glow with you.
We want you to grow and glow.
V+O Communication offers a variety of training programs that aim to boost the skills and knowledge of our clients and partners. Our portfolio includes Media Training, Crisis Communication, Employer Branding, Digital Communication, Public Speaking, etc.
Looking for a Keynote?
Sharing is caring. In communication too.
What’s the point in having all that knowledge if we don’t have someone to pass it on? This is how we see it, and this is why we are always available to share our insights and expertise, be it in PR, Employer Branding, Digital Communication, or Public Affairs. You are always welcome to reach out to us if you need a communication specialist for your lecture, panel, conference, meet-up, or any other event.